Stakeholder Workshop Advances Market Research and Demand Modelling

On 14 September 2022, Single Buyer convened a stakeholder workshop to strengthen data inputs for its ongoing market research study on electricity demand in Peninsular Malaysia. The session gathered 35 representatives from the Project Working Group, including Suruhanjaya Tenaga (ST), Tenaga Nasional Berhad (TNB), GreenTech Malaysia and Single Buyer.

The study focuses on capturing updated demand dynamics across the Domestic, Commercial and Industrial sectors, as well as evolving customer behaviour and consumption patterns. These insights form critical inputs into Single Buyer’s LoadMAP model — the core framework underpinning electricity demand forecasting in Peninsular Malaysia.

Through structured data validation and cross-agency engagement, the workshop refined demand assumptions to ensure that LoadMAP reflects current economic conditions, sectoral shifts and emerging consumption trends. Strengthening the robustness of demand modelling enhances planning accuracy, resource optimisation and long-term system adequacy.

By continuously elevating its analytical frameworks, Single Buyer reinforces transparency and predictability in market planning — ensuring that electricity demand projections remain grounded in comprehensive and evidence-based inputs.