Market Research Study Strengthens Demand Forecasting Framework

Single Buyer initiated a Market Research Study to enhance the analytical inputs underpinning its long-term electricity demand forecasting model for Peninsular Malaysia.

The study examines evolving electricity consumption patterns across sectors, including the influence of customer behaviour, energy efficiency measures, emerging technologies and structural market trends. By incorporating these factors into demand modelling, the initiative strengthens the robustness of long-term projections used in generation planning and system adequacy assessments.

Through deeper market intelligence and evidence-based analysis, Single Buyer refines the demand forecasting framework that informs resource planning and market development. The study contributes to greater transparency and predictability in electricity demand outlooks, ensuring that planning assumptions remain aligned with changing consumption dynamics and technological developments in the energy landscape.